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WAGs of NHL: Who has the largest social media following and earning potential?

by Jeremy Block - 9/23/2024

NHL WAGs social media earning potential Lauren Kyle

The influencer scene has turned out to be a major jackpot for the wives and girlfriends of NHL players (WAGs). 

We're diving into the social media clout these ladies have and just how much cash they're raking in. Some are seriously cashing in like it’s going out of style.

Here’s the scoop from Doc's NHL Picks crew on the top 10 earners, showcasing their impressive reach and potential paydays on Instagram and TikTok. 

While some rely solely on one social media account, others are doubling down, making a bigger splash and connecting with their followers like pros on both platforms

Top 10 WAGS by Social Earning Potential

Wife/Girlfriend

IG Potential $ per post

Tik Tok Potential $ per post

Total potential social earnings

TikTok Followers

IG Followers

1. Emily Karlsson

$1,966

$549

$2,515

226,300

400,000

2. Anastasia Shubskaya 

$2,424

$7

$2,431

232

507,000

3. Lauren Oshie

$1,006

$12

$1,018

3,524

208,000

4. Tiffany Trenary 

$926

N/A

$926

N/A

5,993

5. Anna Kasterova 

$774

N/A

$774

N/A

158,000

6. Celeste Desjardins

$754

$19

$773

4,465

149,000

7. Lauren Kyle

$555

$9

$564

735

109,000

8. Veronique Larosee Fleury

$448

N/A

$448

35,100

44,300

9. Allison Gadjovich

$377

$100

$477

35,100

8,281

10. Emmeli Lindkvist

$365

N/A

$365

N/A

35,900

 

These women highlight the power of personal branding and how NHL WAGs can transform their online presence into significant financial success. Each brings a distinctive blend of content and social media styles, carving out a name for themselves in the influencer landscape.

#1 Emily Karlsson (partner to William Karlsson): $2,515 per post

Emily Karlsson leads the way on this one. Having nearly 700,000 followers between both media platforms, her social media presence easily stands at the forefront of NHL WAG’s. Her mix of family life and support of her husband on the ice has won over 400,000 followers on Instagram.

#2 Anastasia Shubskaya (partner to Alex Ovechkin): $2,431 per post

Coming in at number two is Anastasia Shubskaya, earning just shy of $2,500 per post. Married to longtime NHL star Alex Ovechkin, Shubskaya has built a solid social media presence. By blending her modeling career with her personal life, the Russian model has attracted over 500,000 Instagram followers.

#3 Lauren Oshie (partner to T.J. Oshie): $1,018 per post

Next is Lauren Oshie, coming in third and earning just over $1,000 per post. Dedicating her social media presence to life as a devoted mother, Oshie continues to grow her following with engaging content, now reaching nearly 221,000 followers across both platforms.

#4 Tiffany Trenary (partner to Alex Killorn): $926 per post

Tiffany Trenary earns $926 per post, reaching her 5,993 Instagram followers. By sharing a mix of fashion and her family's story, Trenary has built a strong engagement rate, despite having a smaller follower count on Instagram.

#5 Anna Kasterova (partner to Evgeni Malkin): $774 per post

Bringing in $774 per post, Anna Kasterova's content resonates with her 158,000 Instagram followers—not just for her support of her husband, former Stanley Cup champion Evgeni Malkin, but also as a Russian journalist. To this day, Kasterova continues to build on her well-established media presence through her work in journalism and lifestyle.

#6 Celeste Desjardins (partner to Leon Draisaitl): $773 per post

Trailing just $1 behind Kasterova is Celeste Desjardins. With a combined total of over 150,000 followers across both platforms, Desjardins’ content—which includes behind-the-scenes glimpses of her acting career and snapshots of her family and experiences—showcases the diverse range of her audience across all channels.

#7 Lauren Kyle (partner to Connor McDavid): $564 per post

Lauren Kyle makes her mark in our rankings, with 109,000 Instagram followers, earning $564 per post by showcasing her fashion style and interior design business. Her steady interaction and active presence across various platforms reflect her impressive influence and broad appeal.

#8 Veronique Larosee Fleury (partner to Marc-Andre Fleury): $448 per post

Veronique Larosee Fleury might not be the most active on social media, but her posts about life as a teacher, along with her family and motherhood, still gain traction. With a more niche and dedicated audience, Larosee Fleury earns just under $500 per post.

#9 Allison Gadjovich (partner to Jonah Gadjovich): $447 per post

With a strong presence on TikTok, where she has 35,000 followers, and over 8,000 on Instagram, Allison Gadjovich earns around $447 per post. This solid following has established her as a notable figure in the social media scene.

#10 Emmeli Lindkvist (partner to Rickard Rakell): $365 per post

Despite being active only on Instagram, Emmeli Lindkvist has firmly established her presence with nearly 36,000 followers, sharing posts focused on her support of Penguins winger Rickard Rakell.

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