WAGs of NBA: Who has the largest social media following and earning potential?

by Jeremy Block - 8/20/2024

NBA WAGs social media earning potential Ayesha Curry

The influencer scene has turned out to be profitable for the wives and girlfriends (WAGs) of NBA players.

New research from Doc’s Sports jumps right into the social media clout of these WAGs, revealing that some have serious earning potential, and they are already raking in the benjamins.

Here’s the scoop from Doc's NBA Picks division.

Check out the top 10 earners, showing off their impressive reach and potential cash flow from Instagram and TikTok.

While some shine on Instagram, others are killing it with a huge, engaged following on TikTok and other platforms.

Top 10 WAGS by Social Earning Potential

Wife/Girlfriend	IG Potential $ per post	Tik Tok Potential $ per post	Total potential social earnings	TikTok Followers	IG Followers
1. Ayesha Curry	$24,810	$98.00	$24,908	40,500	7,800,000
2. Katya Elise Henry	$24,168	$6	$24,174	1,000	7,600,000
3. Savannah James	$7,960	$212	$8,172	2,000,000	2,500,00
4. Amelia Vega	$5,107	N/A	$5,107	544	1,600,000
5. Kamiah Adams	$3,940	$517	$4,457	201,500	826,000
6. Kourtney Hartenstein	$3,267	$1,064	$4,336	442,100	685,000
7. Emma MacDonald	$1,818	$2,075	$3,902	849,600	379,000
8. Kate Love	$3,180	$89	$3,269	22,000	1,000,000
9. Anamaria Goltes	$2,422	$24	$2,446	4,481	223,000
10. Nina Westbrook	$1,626	$294	$1,929	111,700	341,000

These women demonstrate the power of personal branding and how NBA WAGs can leverage their online presence for significant financial gain. Each one offers a unique blend of content and social media savvy, establishing themselves as notable figures in the influencer space.

#1 Ayesha Curry (partner to Steph Curry): $24,908 per post

Ayesha Curry stands out with her impressive Instagram presence for the last decade. With nearly 8 million followers, it’s no surprise that she earns nearly a year's salary per post. Her strong social media following highlights her significant earning potential, making her the top player in the influencer world.

#2 Katya Elise Henry (partner to Tyler Herro): $24,174 per post

Katya Elise Henry is killing it on social media -- especially on TikTok, with 8 million followers. When you add in her 5.1 million Instagram followers, Henry's potential earnings skyrocket up to $24,174 per post, showing just how strong her influence and marketability are.

#3 Savannah James (partner to LeBron James): $8,172 per post

Surprisingly, Savannah James tends to be less active on social media compared to other NBA WAGs. However, when she does post, she collects followers fast. She’s got over 2 million followers combined between TikTok and Instagram, proving she knows how to make an impact when she’s online, and she generates just over $8,000 per post.

#4 Amelia Vega (partner to Al Horford): $5,107 per post

Even though Amelia Vega is barely active on TikTok, the Caribbean actress has a strong presence on Instagram, with over 1.6 million followers. She’s able to generate just over $5,000 per post, showing the power of her influence despite her limited social media activity.

#5 Kamiah Adams (partner to Bradley Beal): $4,457 per post

Kamiah Adams makes the most of her presence on both Instagram and TikTok, pulling in up to $4,457 per post. With over 826,000 followers on Instagram and more than 200,000 on TikTok, Adams knows how to work her reach and influence.

#6 Kourtney Hartenstein (partner to Isaiah Hartenstein): $4,336 per post

Kourtney Hartenstein pulls in $4,336 per post with a combined following of 1.12 million. Her approach across both Instagram and TikTok highlights her ability to engage a wide audience and maximize her multi-platform presence.

#7 Emma MacDonald (partner to Payton Pritchard): $3,902 per post

Emma MacDonald is incredibly active across her social media platforms. And despite not generating as much as others, she still brings roughly about $3,902 per post. With a combined follower count of 1.2 million, her consistent engagement and presence across platforms show her strong influence and reach.

#8 Kate Love (partner to Kevin Love): $3,269 per post

Kate Love might not have a huge following on TikTok, but her 1 million-plus Instagram followers speak volumes about her targeted approach. Earning $3,269 per post, Love’s strategy highlights the power of a well-plotted social media presence.

#9 Anamaria Goltes (partner to Luka Doncic): $2,422 per post

Despite having a smaller following on TikTok, Anamaria Goltes still shines on Instagram with 223,000 followers. This strong presence allows her to earn around $2,422 per post, solidifying her place in the social media landscape.

#10 Nina Westbrook (partner to Russell Westbrook): $1,929 per post

Nina Westbrook's social media game is solid, with 111,000 followers on TikTok and 341,000 on Instagram. Even though she earns only $1,929 per post, her concrete following shows the impact of a strong, consistent presence across platforms.

Start:	November 23, 2024 @ 10:07 PM
Expert:	Vernon Croy
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