WAGs of MLB: Who has the largest social media following and earning potential?

by Docsports.com - 5/6/2024

The landscape of influencer marketing has proven to be lucrative for the wives and girlfriends (WAGs) of Major League Baseball (MLB) players.

New research by Doc’s Sports looks into the WAGs social media power, showing some with substantial earning potential.

Study brought to you by Doc's MLB Picks division.

Below are the top 10 earners, showcasing their impressive reach and potential income from platforms like Instagram and TikTok.

Although some have a strong Instagram presence, others have a much larger and more engaged following on TikTok.

Top 10 WAGS by Social Earning Potential

These women not only reflect the power of personal branding but also illustrate the diverse ways MLB WAGs can leverage their online presence for significant financial gain. Each brings a unique blend of content, audience engagement, and social media savvy, making them standout figures in the influencer world.

#1 Vanessa Hudgens (partner to Cole Tucker): $58,511 per post

Vanessa Hudgens leads the pack with staggering potential earnings. With 51.3 million followers on Instagram and an additional 4.5 million on TikTok, Hudgens can earn up to $58,511 per combined post across both platforms, making her the highest potential earner among MLB WAGs.

#2 Olivia Dunne (partner to Paul Skenes): $16,199 per post

Olivia Dunne is a standout on social media, especially on TikTok where she has 8 million followers. Coupled with her 5.1 million Instagram followers, Dunne's combined earning potential reaches $16,199 per post, showcasing her significant influence and marketability.

#3 Kate Upton (partner to Justin Verlander): $9,381 per post

Kate Upton uses her robust following of 6.7 million on Instagram to command up to $9,381 in potential earnings per post. Her presence is less pronounced on TikTok but her overall social media influence remains strong.

#4 Haley Mitchell (partner to Garrett Mitchell): $1,334 per post

Haley Mitchell, with 832.1 thousand followers on TikTok, has carved out a niche that allows her to earn as much as $1,334 per post. Her presence on Instagram, while smaller, adds to her social media reach.

# 5 Mallory Pugh (partner to Dansby Swanson): $1,043 per post

Mallory Pugh engages her 633 thousand Instagram followers effectively, yielding potential earnings of $1,043 per post. Her focus on Instagram highlights her influence in the sports and fitness domain.

#6 Chase Carter (partner to Mike Trout): $875 per post

Chase Carter's 385 thousand Instagram followers are a testament to her focused engagement strategy, which enables her to earn $875 per post, underlining the power of a targeted social media presence.

#7 Daniella Rodriguez (partner to Carlos Correa): $834 per post

With a presence on both Instagram and TikTok, Daniella Rodriguez maximizes her impact by earning up to $834 per post, combining her 216 thousand Instagram followers and 76 thousand TikTok followers effectively.

#8 Chelsea Freeman (partner to Freddie Freeman): $749 per post

Chelsea Freeman's strategy spans both Instagram and TikTok, where she engages over 252 thousand combined followers. This approach allows her to potentially earn $749 per post, showcasing her multi-platform versatility.

#9 Jessica Bryant (partner to Kris Bryant): $633 per post

Jessica Bryant focuses her social media efforts on Instagram where she has 121 thousand followers. Her potential earning of $633 per post is a clear indicator of her solid engagement with her audience.

#10 Kayla Harper (partner to Bryce Harper): $623 per post

Kayla Harper's Instagram-centric strategy has garnered her 150 thousand followers, from whom she can earn $623 per post. Her position demonstrates the importance of maintaining a strong, focused social media presence.

Methodology

A list of wives and girlfriends of current MLB players was obtained from a variety of websites found via Google search on April 30, 2024. Additional searches were conducted to obtain Instagram and TikTok handles and followers, as of April 30, 2024. Potential earnings per post were calculated for each handle using https://ninjaoutreach.com/instagram-money-calculator and https://tikcalculator.com/.