Hollywood - The Bodog Lingerie Bowl's highly anticipated halftime special was a double winner for the digital and online entertainment giant, spurring huge gains in the company's bottom line while furthering plans by Bodog CEO Calvin Ayre to expand his enterprise into the mainstream.

The Bodog Lingerie Bowl pitted the two-time champion Los Angeles Temptation against the two-time Eastern regional champion New York Euphoria. New York, led by quarterback and most-valuable player Trishelle Cannatella, held on for a tight 13-12 victory at the Los Angeles Memorial Coliseum on Sunday.

About his team's title, New York Euphoria coach and NFL great Willie Gault said, "These girls practiced hard - great to see them take the win. For me, it's just great to be around football...and it was especially nice having William Perry and Jim McMahon here, too."

Two decades after they crushed the New England Patriots 46-10 in Super Bowl XX, three key members of the famed 1985 Chicago Bears were reunited at the Bodog Lingerie Bowl III. Gault, a former wide receiver, and William "The Refrigerator" Perry, a defensive lineman and sometimes fullback during his playing days, stood on the sidelines along with ex-quarterback Jim McMahon.

The Bodog Lingerie Bowl III was just part of a huge Super Bowl Sunday for Bodog. The Bodog Sportsbook scored big wins in major metrics, including signing up more than 4,000 new players, almost three times the 2005 Super Bowl total for sign ups. Additionally, the company hosted almost 40,000 players, double the average daily players. The number of wagers was also approximately twice the amount placed for Super Bowl XXXIX in 2005 and about three times the average daily wagers. The company handled more than $13 million in Super Bowl wagers, up 65% from last year. The handle for the increasingly popular Super Bowl proposition bets was up 75% to $1.7 million while wagering on the game-specific bets was up 70% to $11.3 million.

"Super Bowl Sunday is always fantastic for us and this year was exceptional, with the Bodog Lingerie Bowl at the center," said Calvin Ayre, Founder and CEO of Bodog. "Our marketing engine is running on all cylinders, and our forays into entertainment with the Lingerie Bowl, Bodog Salutes the Troops and our record label, Bodog Music, are fueling our explosive growth. We anticipate our expansion will continue to surpass expectations throughout 2006."

The Bodog Lingerie Bowl aired Sunday, February 5 from 7:30-9 p.m. EST (4:30-6 p.m. PST) as a 90-minute sports and entertainment extravaganza, live on pay-per-view, for $19.95. The action-packed halftime special featured bombshell Jenny McCarthy, supermodel Cindy Margolis and Fox football analyst Mike Goldberg announcing while Ryan Starr of "American Idol" and model/actress Tamie Sheffield provided sideline commentary.

For more information on the Bodog Lingerie Bowl, including exclusive interviews with star quarterbacks, visit the online magazine BodogNation (Bodognation.com).