DraftKings Online Sportsbook Has Home Field Advantage in Massachusetts

by Dave Schwab - 4/17/2023

In early March of this year, DraftKings was one of six legal online sportsbook operations going live in Massachusetts. The Boston-based company aspires to being first in its home state for total volume and revenue of all online sports betting sites.

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DraftKings employs over 2,000 workers in Boston as the main center of its operation. Founded 11 years ago in this city, DraftKings is the largest public traded gaming company that is situated in the New England states. It is aiming to be a top market share sportsbook in its home state of Massachusetts.

FanDuel leads the legal online sports betting market nationally with a share that equals DraftKings and BetMGM combined. Penn Entertainment’s Barstool Sportsbook has its roots in Boston with David Portnoy founding Barstool Sports in Boston. WynnBET has its operational unit in Massachusetts and its parent company, Wynn Resorts runs Encore Boston Harbor.

There are deep roots in Massachusetts from a gaming standpoint in all six online sportsbooks. However, DraftKings stands out as the company that call this state home by being from Boston.

DraftKings is Spending Heavily in Massachusetts

Despite focusing on cost and profitability on the national stage, DraftKings is spending heavily in Massachusetts with promotions and bonuses The sports gaming company is trying to attract new customers in Boston and the surrounding counties in the state.

According to Eilers & Krejcik Gaming (EKG) in their research of a legal Massachusetts sports betting market:

“Google search interest for DraftKings was significantly higher than FanDuel throughout the first month of Massachusetts sports betting.”

EKG also commented:

“That’s no surprise. We expect DraftKings to go hard after the number one spot in its home state.”

DraftKings accepted sports bets in August of 2018 as one of the two major companies that offered daily sports fantasy leagues. As one of three leading national sports betting sites, DraftKings launched its online sportsbook in Massachusetts on March 10 of this year, using its website and mobile betting app to place bets in all the Bay State.

The List of All Legal Sportsbook Operators in Massachusetts

Alongside DraftKings, there are 10 online sportsbooks that will accept legal wagers in Massachusetts. FanDuel is the largest sports betting site in the legal US market and this is the other major fantasy sports league site.

BetMGM, Caesars Sportsbook and WynnBET can be traced to Las Vegas land-based casinos gambling venues (MGM Resorts International, Caesars Entertainment and Wynn Resorts).

Penn Entertainment’s Barstool Sportsbook has a partnership with Barstool Sports. Bally Bet is one of the 10 approved online sportsbooks and it is associated with Bally’s Corporation in Provence, Rhode Island. Betr online sportsbook partners with internet sensation Jake Paul and Betway is an interactive division of Belterra Park. Fanatics Sportsbook is an offshoot of Fanatics, Inc. and its sports apparel and merchandise.

There are also three retail sportsbooks in Massachusetts. BetMGM Sportsbook is associated with MGM Springfield. Encore Boston Harbor has a retail sportsbook under name of WynnBET. Barstool Sportsbook has a retail operation at Plainridge Park Casino.

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Pick:	CHICAGO BEARS +3
Start:	November 24, 2024 @ 1:00 PM
Expert:	Doc's Sports

Analysis:

Free Play from Doc’s Sports. Take #256 Chicago Bears +3 over Minnesota Vikings (1p.m., Sunday, November 24 FOX) We used the Bears as a free play winner last Sunday and easily covered the spread and should have been an underdog outright winner. Now we will ride them for a second straight week against another NFC North rival, the Minnesota Vikings. The Vikings are 8-2 on the season, yet are only around a field goal favorite. I still do not trust Sam Donald to win consistently over the course of a 17 game regular season. Minnesota is not as good as their 8-2 record would indicate and playing outdoors in Chicago on Sunday will cause issues for them on both sides of the ball. Chicago has been hit or miss this season, but they will be up to play another divisional rival and we expect them to take this down to the wire as well. Do not miss out on Doc’s Sports Weekend Card featuring top plays in college and NFL football. Read More Read Less

DraftKings Online Sportsbook Has Home Field Advantage in Massachusetts

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