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Caesars Sportsbook Launches Real-Money Micro Betting in 2023

by Dave Schwab - 12/19/2022

Tom Brady Tampa Bay Buccaneers

In a partnership with Simplebet, Caesars Entertainment took the plunge and will roll out real-money micro bets for the NFL, NBA, MLB and college football during the 2023 season. Caesars Sportsbook will facilitate wagers on the outcome of every play, including the pass, possession and pitch of all the games.

Simplebet’s technology gives Caesars’ customers the ability to micro bet within the major professional football, basketball and baseball games. The college football games are also included in the mix of sport events. According to a report by Forbes, CEO Chris Bevilacqua of Simplebet expects $10 billion in micro betting for the NFL, NBA, MLB and college football games in 2023.

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Simplebet and Caesars Sportsbook

Simplebet’s $1 billion in total betting volume is expected to be profitable next year. An agreement with Caesars Sportsbook has added another major operator to the expanding list of sportsbooks offering customers micro betting on major sports and sporting events.

Through the use of automation and technology, Simplebet creates micro-betting markets in the surrounding games. Every moment of every game becomes a betting opportunity. Caesars Sportsbook is one of the top US sports betting operators to capitalize on the idea.

Micro betting combines live in-game wagering with prop betting. The two main markets rely on betting as the game progresses. Micro betting can be one facet of the matchup and not directly related to the final outcome of the game. Caesars Sportsbook can used Simplebet’s technology to create a new way to bet on the games.

Simplebet CEO Chris Bevilacqua commented:

“Micro-betting has transformed the way fans, operators and media companies view live sporting events, and we’re thrilled to work with such a dynamic partner to accelerate its widespread adoption.”

Caesars Digital President Eric Hession agreed with this thought process. He added the following comments with the statement:

“Play-by-play betting is an innovation that we know our customers want access to. We’re excited to enhance our product experience by bringing customers closer to the sports, teams and athletes they love more than ever before at a time when the sports calendar is packed with marquee events.”

Simplebet’s Other Top US Sportsbook Operators

DraftKings and bet365 are two US sportsbooks already aligned with Simplebet’s micro-betting technology. Simplebet has raised more than $80 million in capital expenditures in providing micro-betting markets around the world.

DraftKings agreed to a multi-year partnership with Simplebet in late August in 2021. The deal was to give DraftKings’ customer access to live in-game wagers with Simplebet micro-betting technology. Under the agreement, DraftKings will be able to offer Simplebet’s products for micro betting the NFL, NBA, MLB and college football games.

Bet365 partnered with Simplebet on a global scale in micro betting in September of 2022. One of the world’s largest sportsbook and casino operators, bet365 currently live in New Jersey and Colorado in the legal US market. Using Simplebet’s micro-betting technology, bet365 offers live wagering in NFL, NBA, MLB and college football/basketball games.

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