Caesars Lands Celebrity Chef for Arizona Retail Sportsbook
The first retail sportsbook at a professional sports venue was in the District of Columbia. This past summer, Capital One Area opened the William Hill Sportsbook. This is home to the NBA’s Washington Wizards and the NHL’s Washington Capitals.
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When state of Arizona was going through the regulatory process through much of 2021, one of the provisions of the new sports betting law called for retail sportsbooks in professional sports stadiums and arenas. Taking things one step further, venues such as TPC Scottsdale golf course and NASCAR’s Phoenix Raceway were also included on that list.
As more and more states offer retail sports betting, these land-based books have the ability to become focal points for enhancing the live betting experience.
It was recently announced that JACK Entertainment has plans to build a pair of Las Vegas-style sportsbooks in its two Cleveland casino properties now that sports betting has been legalized in Ohio. DraftKings has an agreement in place to operate a retail book at Wrigley Field in Chicago.
Going back to Arizona, Caesars Entertainment forged a gaming partnership with Chase Field as the home of MLB’s Arizona Diamondbacks. The primary reason for this partnership was to give Caesars Sportsbook statewide access to online betting through its mobile betting app.
A secondary perk for the Nevada casino gaming giant was the ability to operate a full-service retail sportsbook at Chase Field. Adding to the excitement, it was just announced that celebrity chef Guy Fieri will open a restaurant at this facility as part of Caesars Sportsbook’s dining options.
In a recent tweet by the famous chef, he stated:
“My new restaurant concept is coming to downtown Phoenix this spring in the new, state-of-the-art Caesars Sportsbook & Bar at Chase Field.”
The sports betting facility at the ball park will cover two floors with both indoor and outdoor seating. There will be five betting kiosks located throughout the venue. Wall-to-wall television screens will capture all the action and a full-service bar is also part of the planned amenities.
The space was previously occupied by Game 7 Grill. Caesars Sportsbook is sure to be the highlight of future Diamondback home games. However, it will operate year-round as a major sports betting attraction for the entire downtown area of Phoenix.
Derrick Hall is the President and CEO of the baseball team. He had this to say about this new venture:
“We believe this is a rare and exciting opportunity for individuals who are driven to deliver a high-quality, high-service dining experience for guests and sports fans. This is a chance to get in on the ground level of a unique, fresh and fun concept in food, gaming and baseball at Chase Field.”
More importantly, this could be a growing trend for the future of sports betting across the US market. The majority of sports bets are placed through mobile sportsbook apps. More than 90% of the monthly sports betting handle in major markets such as New Jersey, New York and Pennsylvania is booked online.
However, avid sports fans and bettors alike are still attracted to retail sportsbooks because of the immersive atmosphere that is hard to recreate through a handheld mobile device.
Nevada remains the perfect example for full-service retail sportsbooks as the original US market. Millions of sports enthusiasts flock to Las Vegas each year for the Super Bowl, NCAA Tournament and other major betting events.
States such as Arizona, Ohio and Illinois are expanding retail concept by including stadiums, arenas and other sports venues on the list when it comes to issuing sports betting licenses.
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