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NASCAR Fans Get a BettorView of Cup Series Races

by Dave Schwab - 7/11/2021

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The sports world is filled with strategic marketing partnerships these days. Companies are always looking for ways to meet and exceed their marketing objectives by leveraging the strengths of their partners.

NASCAR’s new partnership with BettorView is a perfect example of creating synergies through leveraging one and other’s strongest attributes.

NASCAR is the leading auto racing league in the US market. Led by the Cup Series level of racing, this is the most recognizable form of motor sports in the US market as well as on an international level.

BettorView is a sports betting marketing firm. The company also offers an advanced technology platform that is designed to create in-venue content for sports and sporting events. This partnership is geared towards improving the overall racing experience for NASCAR fans and bettors alike.

The biggest benefit to fans is the addition of exclusive content geared towards the sport’s biggest events at major auto racing venues. Fan engagement is becoming a high priority these days in a very competitive marketplace. Anything that can set your products and services apart from the rest of the field becomes a high-value asset.

Joe Solosky is the managing director for Sports Betting. He had this to say about the new strategic partnership:

“This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting. NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”

BettorView relies on its multi-channel solutions package to incorporate touch screen technology into specialized digital content. What this means for NASCAR fans is the addition of thousands of touch screens at different race tracks and other retail facilities across the nation.

These touch screens can provide valuable information on real time NSCAR data, stats and facts. These analytics can then be used in the overall handicapping and betting experience.

These screens will be available at a wide array of racing facilities as well as other retail establishments with a strong connection to sports.

In states with legal sports betting, they can also create exclusive promotional offers in terms of placing legal wagers on the races themselves. Specific brand promotions can be created and then executed through the company’s in-screen interactive technology.

Seth Schorr is the CEO at BettorView. His insight into his company’s new affiliation with NASCAR included:

“Since its inception, the vision for BettorView has been to enhance and reimagine sports fans’ in-venue experiences with our technology and industry expertise. As a gaming and venue operator, it’s exciting to partner with NASCAR, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike.”

This is also viewed as an important move for both parties in terms of the expanding US sports betting industry. NASCAR is gaining popularity among the betting public. Yet, it is still not considered to be a major betting sport.

BettorView needs stronger in-roads into the legal US sports betting industry to fully capitalize on the products and services this company offers. Since these products and services do not directly reach this market, affiliations with sports leagues becomes the perfect conduit for expansion.

The BettorView platform was first launched in 2019. The company was able to secure partnerships with top-rated hospitality chains, independent retail food and beverage outlets and professional sports teams.

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