BetMGM Rolls Out an Online Horse Betting Mobile App
Offshore sportsbooks have been combining their online sportsbook for betting the games with their online racebook for betting the horses on the same site for years. That is why the global sportsbook industry still has a significant edge in the US marketplace.
More and more US-based sportsbook operators are starting to see the value in doing the same thing. Due to state-by-state regulations, online sportsbook sites and mobile sports betting apps are still separate from that company’s online racebook.
However, more and more sports fans can bet on horse racing through the same operator. The latest US-based sportsbook to roll out a horse betting site and mobile app is BetMGM.
As the online brand developed from of a 50-50 partnership between MGM Resorts International and the UK-based gaming giant Entain, BetMGM has grown to become the third-biggest US-based operator in terms of market share.
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Its entry into the US horse racing industry is part of a strategic alliance with NYRA Bets. This is the official horse betting platform of the New York Racing Association. The initial launch of the BetMGM Horse Racing mobile app took place in Ohio. The timing was appropriate given the recent Breeders’ Cup at Del Mar the first weekend in November.
Mobile sports betting is still illegal in Ohio according to state law. However, betting on horses online is not. The new BetMGM horse betting app offers easy access to more than 200 horse tracks around the world.
If any of those tracks is running a live daily card of racing, Ohio horse bettors can wager on those races through the new BetMGM app.
Along with wagering on the biggest horse racing events in the US, bettors will have full access to major international racing events such as the Royal Ascot meet in the UK, the Melbourne Cup and Australia and the Dubai World Cup in Dubai.
Bringing online horse racing to mainstream sports bettors has become part of the marketing strategy for a number of US-based sportsbook operators. BetMGM’s mobile app can be downloaded to both iOS and Android mobile devices.
The partnership with NYRA Bets makes perfect business sense for both parties. While NYRA has the operating system and industry know how, BetMGM has the marketing clout for rapid expansion.
There are a number of stand-alone horse betting sites such as TVG, Xpressbet and BetAmerica. However, sportsbook operators are getting into the game.
FanDuel has rolled out a mobile horse betting app in more than 20 different states.
TwinSpires is the official online horse betting site for Churchill Downs. The Louisville-based gaming company has also launched a TwinSpires online sports betting app in select markets.
As CEO at BetMGM, Adam Greenblatt offered the following comments as part of a recent company press release:
“We’re proud to introduce BetMGM Horse Racing, our new mobile offering in the state of Ohio. In partnership with NYRA Bets, we’ve created an innovative digital experience for horse racing fans and anticipate the platform’s future launch in additional states.”
One horse racing venue in Ohio is Northfield Park. As the company’s senior vice president of marketing and operations, Matt Buckley had this to say about BetMGM’s entry into the marketplace:
“The Northfield Park harness racing grounds have been home to some of the nation’s premier races since the 1950s. Working with BetMGM to elevate harness racing throughout Ohio is a sign to our continued commitment and investment in the sport.”
The US sports betting industry has exploded since May of 2018 when states were given the right to offer legal betting within their borders. Online horse betting has been slow to follow. Yet, many industry insiders believe the growth potential for this gaming industry remains extremely strong.
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